About stonelanding
My parents came over from Macedonia in 1987, settled in Footscray, and spent thirty years running a small upholstery workshop on Barkly Street. My dad sourced leather from a tannery in Geelong, kept meticulous records of every hide, and never threw anything away if it could be repaired. I grew up watching him cut patterns by hand on a laminate bench, listening to him argue in Macedonian with suppliers on the phone. That workshop smelled like linseed oil and sawdust and strong coffee. Most of my friends thought it was embarrassing. By the time I was about twenty-five, I realised it was probably the most useful education I ever got.
Before stonelanding I spent eight years in procurement for a mid-size furniture importer based out of Port Melbourne. Good job, steady money, and I got to see exactly how the supply chain worked from the factory floor to the retail floor. What I also saw was how much product got marked up for the story around it rather than the thing itself, and how often that story had nothing to do with how or where the item was actually made. By 2019 I was driving up to the Perth Hills most weekends because my partner had family in Mundaring, and I started thinking seriously about whether I could do something smaller and more straightforward from up here.
— Made here, sold straight to you. — Zlatko, Zlatko Velevski